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Refi.com acquired by Semper Home Loans

Providence, RI — Semper Home Loans, an Inc. 5000 company, recently announced the purchase of the domain Refi.com for an undisclosed sum as part of an ongoing strategy to pursue web-based interaction, automate standard procedures within the mortgage process, and reduce fees to the borrower.

The Refi.com website will be a customer-focused site where potential homebuyers can learn more about mortgages, real estate market trends, new legislation affecting real estate finance, and web-based mortgaging, according to a spokesperson at Semper. Integrated social media, including Twitter, blogs, forum discussions, and Facebook, will be a larger part of Semper Home Loans' outreach to younger, more tech-savvy borrowers. In order to provide these services as effectively and efficiently as possible, Semper has retained Konnessi, also based in Providence. Konnessi, in addition to assisting with the sale of the domain, will be providing ongoing web development and web marketing services.
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